Reliance Broadcast Network’s regional channel Big Magic Ganga has charted out a strategy to regain its numbers and bounce back on the ratings chart. For starters, the channel will be back on the free-to-air (FTA) DTH service DD Freedish on 15 November. The network believes that once the channel is on the Freedish platform, the rural reach will increase significantly helping the channel reclaim the leadership position. Reliance Broadcast Network COO Ashwin Padmanbhan said, “Larger measured...
Big Magic Ganga returns to DD’s Freedish to expand reach
Big Magic Ganga returns to DD’s Freedish to expand reach